Wig Ethics

When it comes to sourcing human hair, the truth is there’s no official governing body that oversees the global hair industry. This means that it’s up to each brand to take responsibility for ensuring their products are sourced ethically, and that everyone involved in the process is treated fairly.

At our core, we believe that integrity and quality go hand in hand. The relationships we build with our suppliers are central to how we operate. We work closely with our team who share our values on product development and sustainability.

Because there’s no universal certification system, experience and attention to detail play a huge role in identifying ethically sourced hair. The quality of the hair itself often tells the story. Ethically sourced, premium hair feels soft, remains tangle-free, and behaves beautifully over time. In contrast, hair obtained through unethical or low-quality channels may appear dry, shed excessively, or mat easily.

Our suppliers ensure that all human hair is sourced responsibly — from donors who voluntarily choose to sell their hair and are compensated fairly, often above local standards. In some regions, this long-standing practice provides meaningful income and supports local communities. While maintaining donor privacy, we work only with trusted partners who follow a strict code of conduct to prevent exploitation and ensure fair treatment at every stage.

By continuing to work with the same supplier, for over almost 10 years, we’re not just ensuring a better product we're developing a lasting relationship for quality products. We believe in supporting an ecosystem built on fairness and sustainability. This isn't just about hair; it's about a fair exchange that benefits everyone in the supply chain. 

By creating our human hair wigs to order, we keep minimal stock without excess or waste. Every strand of hair we use represents our commitment to doing the right thing, not just for our clients, but for the people and communities who make this work possible. 

Our goal has always been to create wigs that feel as good as they look — inside and out. When you wear one of our pieces, we want you to feel confident knowing that care, compassion, and quality are woven into every detail.